Client: Kmart
Role: Art Direction, Set Design, Wardrobe Styling, Photography, Hair and Makeup, and Food Styling.
Why it Worked: Just over a year after taking over the Kmart social content, the Instagram following had grown from 38k to 100k with exclusively organic posts. That’s nearly triple the followers without ad use. At the same time, our post engagement quadrupled. We delivered 44 pieces of original content every week (not without blood, sweat and tears) and made this sad-dying-midwest retailer’s socials worth following.
Photography by Casey Coulter and Michael McLenighan
